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Marketing website

September 2025

The situation

A financial services startup needed a client-facing marketing site that could credibly compete with established players — without an in-house team or a large budget.

My role

End-to-end, solo.

The challenge

The brief evolved throughout the project. The startup was still sharpening its positioning while I was designing. The challenge was building something flexible enough to absorb those shifts without starting over each time.

What I did

Marketing website hero section
The hero leads with what the product does and who it's for — designed to qualify visitors in the first three seconds.
Marketing website service explanation
Service explanation designed to feel approachable and straightforward.
Marketing website social proof section
Social proof surfaced early, without disrupting the visual hierarchy or cluttering the layout.
Marketing website pre-booking questionnaire
A pre-booking questionnaire filters out unqualified leads and gives the sales team context before the first call.

The outcome

The site shipped on schedule and established a credible visual presence for the startup. The business has since pivoted, but the design deliverable was well-received by the client.